Nintendo touchscreen ads

I wanted to share these Nintendo DS commercials, centered around the tagline “touching is good,” that I looked at for my paper. The first three in particular are notable in the way they overtly sexualize the screen and the type of touch that’s associated with it — David Parisi’s article “Fingerbombing, or ‘Touching is Good’: The Cultural Construction of Technologized Touch” (available online from the library catalog) is excellent for thinking of these — but some of the others are interesting as well.

Advertisements
Nintendo touchscreen ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s